The Mid-Moraine Water Quality Collective is a collaboration among 12 twelve communities and two counties to meet impending Total Maximum Daily Load (TMDL) allocations for the Milwaukee River Basin. The Collective includes engineering expertise, non-governmental organization partners for public outreach, regulatory experts, and funding partners to lead communities to meet water quality goals, economic goals, and collaboration goals. With the assistance of GRAEF and Ruekert & Mielke, Inc., the group has recognized the value of a collaborative approach to achieve pollutant reductions through cost-effective, coordinated planning of storm water and wastewater opportunities, grant funding, and creative approaches including examination of an extensive trading network, unified approaches to storm water management, and compilation of monitoring data to help determine strategies to implement the TMDL.